Showing posts with label men. Show all posts
Showing posts with label men. Show all posts

Thursday, June 16, 2011

Dating A Single Dad: Stats and Top Cities from Match.com

With Father’s Day just around the corner, Match.com is celebrating the single dad with new data it released today on its official blog Up To Date- cause hey- dads need lovin’ too!

Recognizing that not all men are alike, nor are the qualities that attract women to them, Match.com looked at a variety of different types of single fathers -- from the Foodie Dad to the Do-it-Yourself Dad and the beloved Sports-Crazed Dad -- pinpointing the top locations where women can find their ideal single father.

Additionally, they also examined the membership and communication patterns of single dads on Match.com, illuminating new insights about their dating patterns. I’ve included highlights from these top 10 lists and findings below:

  • 30% of male subscribers on Match.com are single dads.
  • Single dads of all ages are 46% more likely to meet someone on Match.com versus men without children.
  • Single dads are morning Match.com users – typically logging on over a cup of coffee between 6:00 AM and 9:00 AM more often than the average male member.
  • Single dads are 56% more likely to email single moms than men without children.
  • 68% of single dads wait at least 3 months before introducing someone they met on Match.com to their kids, and 26% will wait 6 months or more to do so.

For those in search of a man who can whip up a 5-star dinner in his very own kitchen, the top 5 cities for a Foodie Dad:
1.       Scottsdale, AZ
2.       Seattle, WA
3.       San Francisco, CA
4.       Portland,  OR
5.       Boise,  ID

Looking for a man to finally build you that dream closet you’ve always wanted? The top 5 cities for the Do-it-Yourself Dad:
1.       Spokane, WA
2.       Boise, ID
3.       Sarasota, FL
4.       Vancouver, WA
5.       Toledo, OH

On the hunt for a guy who loves your favorite sports team as much as you do? The top 5 cities for the Sports- Crazed Dad:
1.       Chandler, AZ
2.       Scottsdale, AZ
3.       Milwaukee, WI
4.       Henderson, NV
5.       Charlotte, NC

Additional results, including the full top 10 lists of single dad cities, are available at the Match.com blog, Up to Date.


All opinions expressed in this review are my own and not influenced in any way by the company.  Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider. Please refer to this site's Disclaimer  for more information. I have been compensated or given a product free of charge, but that does not impact my views or opinions. ------------------------------------------------------------------------------------------- New to the Divadom or to Dad of Divas Reviews? Please Subscribe to my RSS Feed! Subscribe in a reader Questions?Drop me a line at dadofdivas@gmail.com

Wednesday, June 15, 2011

National Coupon Month: 2010 RedPlum™ Purse String Study

Summary:
Based on the RedPlum Purse String Study consumers across the board are exercising cautious optimism when it comes to spending habits and re-prioritizing how they allocate their savings. Retailers and marketers are taking heed to this consumer behavior. Nearly 2,000 men responded to this survey. The survey was conducted for the third year on redplum.com from July 21 through Aug. 15 and results released in September in conjunction with National Coupon Month.

Basic Necessities:
The shift in consumer spending behavior toward value-oriented habits is apparent in this study. One finding that is striking is that 82 percent of all survey respondents say they use the money they save with coupons on basic necessities or paying down debt (56 percent and 26 percent, respectively). Comparatively, 70% of men said they would use the money saved for basic necessities or paying down debt. While basic necessities still ranked no. 1 among men, 27% also indicated they would use their savings on dining out.

Embracing Value…Even on a First Date:
Consider this: Based on the RedPlum Purse String Study,  74 percent of men said they would use a coupon on a first date at a restaurant  and 75 percent of men said they would use a coupon on a first date at the movie theaters. Men should feel  even more comfortable using a coupon on a first date;  according to the survey an even higher percentage of women deemed it OK ( 78% respectively). Overwhelming, both men and women would outwardly use a coupon on a first date, with a much lower proportion doing so “discreetly.”

What does this say about today’s consumer? In short, shoppers have embraced the mindset toward value. Today’s consumers are adjusting their spending and becoming more strategic in their purchases as deal seeking escalates.

Snapshot of Men and Coupon/Savings Use

“On average, how much money do you save weekly using coupons?”
•             86 percent said they save up to $50 a week.

“How much time did you spend this past week looking for coupons?”
•             87 percent spent up to three hours looking for coupons, deals and savings from all sources.

“What would you do to save 25 percent?”
•             68 percent would fill out an online form.
•             67 percent said they would sign up for an e-newsletter.
•             21 percent said they would do “pretty much anything.”

In addition to groceries, the categories with the highest interest to men are:
•             38 percent dining out, followed by clothing and automotive.

Consumer Confidence
•             42 percent report their family’s financial situation is the same as last year.
•             30 percent are less confident than last year.

All opinions expressed in this review are my own and not influenced in any way by the company.  Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider. Please refer to this site's Disclaimer  for more information. I have been compensated or given a product free of charge, but that does not impact my views or opinions.
   
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Friday, April 8, 2011